SWOT analysis: cross-regional SMEs

Analysis of the Strengths, Weaknesses, Opportunities and Threats that SMEs encounter when bidding in public-procurement tenders in Moldova and Ukraine

The P2GreenEST project partners have finalised their analysis of the strengths, weaknesses, opportunities and threats (SWOT analysis) that SMEs face when participating in tenders in non-EU Eastern countries, with a special focus on Moldova and Ukraine. This is an important step that will help us to focus the next phases of the project on the success of the SMEs.

In this respect, the main tool we have used is a questionnaire in which a total of fifty-one companies from France, Moldova, Romania, and Spain participated. Each partner translated the English questionnaire into its own language and was responsible for collecting the responses from SMEs in its territory. On the other hand, each member of the project has conducted interviews with different BSOs, clusters and experts in international tenders, representing approximately 900 SMEs in total, whose contributions have been very useful in determining the future actions to be implemented.

After analysing the results of the questionnaire, the interviews and the literature on international tenders, we obtain the following main conclusions of the SWOT analysis: 


Finally, based on these results, the main measures to be implemented throughout the project are the following:

  • Centralised website collecting opportunities in public tenders (P2 Green EST)
  • Exploring opportunities in multilateral tenders
  • B2B events with foreign companies
  • Brokerage events
  • Partnerships with local actors
  • Capacity-building webinars for SMEs and public procurers
  • Promoting SMEs’ communication with public authorities
  • Discovery visits in the targeted countries


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